Posts Tagged ‘Building an Empire’

In light of the recent controversy surrounding last night’s Grammy’s, I find this to be a perfect topic. There has been drama surrounding the Grammy’s for as long as I can remember. A good majority of the time, it is something silly… at least that is my opinion… considering that people will argue these things endlessly at nauseum, I suppose it isn’t silly to them… All of this is perpetuated by social media… I digress…

In my opinion one of the most relevant moments in Grammy history was in 1989 when Will Smith and DJ Jazzy Jeff were nominated and ultimately won Best Rap Performance for “Parents Just Don’t Understand”. They chose to stay home and not attend, boycotting the event because the hip hop portion of the award show would not be aired on tv. When questioned, with Jeff backing him up, Will simply said that they intended to sit at home so one day, others wouldn’t have to. They took a stand because they felt in unfair that their genre of music wasn’t being respected. This was a key moment when Jazz and Will took a stand and said they were not only proud of who they were but were willing to walk away from accolades in which they felt they were not being given proper respect.

I would like to enlighten you to the fact that there isn’t much new to launch… Everything has been done… maybe I’m wrong, but when was the last time you saw something new? It is just new versions and dressed up a new way or presented in a new manner…

This is both a disadvantage and an advantage… What can you offer that isn’t already out there? What can you do that no one else can? Well, the answer is simple… Give them you… Just you. Whatever business it is you are marketing or what skill you are promoting… Give yourself in it. Give it your twist. Everything I do, believe me… It has all been done. There are plenty of people who can sell products, plenty who advertise or market ideas, plenty who coach people in their lives as well as business…. Everything I do, people have done before me… But what I do, is I give them me, Corey B. There ain’t no other good ol fashion, God Lovin’, hip hop thumpin’ Irish Texan that does things quite the way I do… that speaks in quite the manner I do. I have a special way that I speak…I have a way I talk… I have a background in psychology as well as statistics and experimental design which gives me a special perspective that many business minded people do not have. I’m Corey B. I’m loud and proud, I ‘Get Cocky’ on the regular…. Matter of fact I’m pretty cocky presently… Are you feelin’ it?

There are so many ideas out there and it is easy to sit back and think, “Oh I could do that” or “they should be doing that better”…. There is only one of you… The particular combination of your skill set along with your personality, your background, the who and what that makes you, you. Embrace who you are and give all of you in what you are doing and that is how you make your mark and set yourself apart from the others. If you are on the few who can do something completely new, that is freakin’ awesome… but if you can just give yourself permission to be you and make your mark, you are light years ahead of the masses and there you have it… you have a legacy… and that is how you build your business and build your brand.

I hope you have gotten a little more insight in to who Corey B actually is… if you are still not clear, stay tuned my friends… and Get Cocky

This is a simple enough concept but sometimes needs to be reiterated as we sometimes forget just how important it is… You are launching your own business! You are getting it going! You are the one investing time, money, and efforts into the growth! You! You! YOU!

I can’t even begin to emphasize this enough… You are the one you can count on and You are the one who needs to be ready to hurdle any obstacle in your way. This isn’t a roll of the dice… You are not hoping things will work out. You need to be confident and decisive. You need to be decisive in your choices and know the direction you are taking… You need to know what is next and where you’re going. You need confidence in not just the choices you are making but in the ability to initiate said decision. Many people come up with great ideas but when it comes to initiation of said ideas, they can sometimes fizzle out. You need no fizzle… you need more sizzle my nizzle… fo’ rizzle. Ya feel me?!

To simple words have been sang loud and proud by me and my homeboy for years now and I think they sum it all up nicely…. Get Cocky

You have got to believe in what you are doing and make it happen already. No one is going to make it happen for you nor should they. We aren’t talking about gambling…. No dice rolling… no lottery here… you want wealth and success; get it going and make it happen already! You have the potential and the ability… There is no reason to let anything stand in your way. The time is now… Your time is now! …I said it and I’ll say it again… Get Cocky.

You accept it right from the jump that you will face trials and tribulation… If you accept it now, it will be much easier to tackle it when you walk right through it. It is all a matter of time. Be ready for these things; you can obviously not prepare and plan for every possible form of adversity… but key is to prepare for the idea of adversity.

Frequently people find ways to escape reality… That is only going to set back your progress and stifle your ability to overcome the problem at hand. I know people close to me who have their own forms of escape. They find ways to escape into a book or a video game or binge watch a tv show. Do not get me wrong, in it of itself, none of these are bad things… The problem doesn’t lie in the objects, yet their purpose… or more clearly, the motivation behind their use.

Although I will not argue that it has valid benefits other than simple entertainment, I, just like my Momma, enjoy watching tv. Now, when it comes to video games, it is all within perspective and a level of moderation. There have been many studies with evidence to suggest that video games promote a higher level of hand eye coordination; this seems to be a clear benefit; some would argue, why is that necessary… an argument for others to have… I do not choose to engage in such a topic. With books… you will never hear me express any reason to not read a book. I am a firm believer as are many other entrepreneurs and teachers that reading and learning should never stop. I mention other like-mined people in this instance not as evidence to support my claims moreover, to give credit as this is not an original idea and I appreciate giving credit where it is due. Continuing to read and educate one’s self is not a new idea…it is just something that needs to be reminded to each other as sometimes we forget.

Back on point… none of these things in themselves are harmful, some can even be beneficial within proper context and based on proper motivation.

Motivation:
What is driving to do them? Of you want to sit back and play some video games, catch a movie, watch your favorite show or just enjoy a book, these are all choice ways to enjoy some free time. I wouldn’t presume myself arrogant enough to tell you how you should enjoy your free time, but that isn’t what we are speaking on. We are talking about time that should be focused on your business. When something finds itself in your way, you need to be prepared to handle it and take it down opposed to needing a moment to escape. When you find yourself in a book, game, or tv just because you need to get away, you need to be making different choices in life or business. You shouldn’t need to escape; you need better coping skills. You need to accept that life happens, and problems arise even in business… even when you have made perfectly sound choices for your business… things happen, and things do not always go according to plan. It is okay when they don’t; you can handle it.

Escaping isn’t psychologically helpful, nor is it beneficial to the success of your business. Your business needs you. You need to be ready for you’re in for. Don’t fear the adversity; learn to thrive in it. It is going to keep coming for you; you are bigger and stronger.

Don’t hide.

It is time for the harsh reality… building a business based upon a passion that drives you is of course a beautiful idea. It truly is… but your dues must be paid if you wish to be paid. If you want to have a successful viable business, you must get to work. The hustle is an endless process at this early stage of your business’s growth.

You must be able to give everything you’ve got to your business. It is merely a dream… so let’s make this dream a reality. Even though your business is based upon a passion that drives you, it is not going to a simple and fun process in the beginning. It is going to be grueling and tedious.

I was recently listening to an extremely successful entrepreneur that is also well followed for his teachings of business. He has expressed for a long time that teaching is one of his big passions. This is a man whom I have an abundant amount of resect for. Something he said really got me thinking. As I mentioned, I have a lot of respect for him and have learned a lot from him myself…. with that being said… He said, “Do not follow your passion” …. To me, this contradicts some of the ideals that I believe in. The more I sat and pondered what he was saying, the more I began to come to terms with the fact that although we may not agree on everything, there are truths in what we are both saying.

He expressed that until you are paying your bills, you have not yet earned the right to follow your passion. Let’s build on that… I agree that until you are paying your bills, you do not have the right to rest. Bills are debt that you accrued. You owe these debts. You have a responsibility and a legal obligation to get these taken care of. Not to mention, the inevitable lifestyle comfort and just basic needs that come from paying your bills. In addition, you need to be able to fund your business venture, the expenses and overhead.

I still believe your business should be driven by your passion because I don’t believe you are going to give all you’ve got to something you don’t believe in.

With that being said, I 100% agree that you haven’t put in your dues and haven’t earned the leisure yet. This is going to be a battle and a struggle. You may spend endless hours at your computer pounding the keys trying to get your brand off the ground. Ten… twelve… fourteen hours a day pounding the keys… whatever it takes. No matter how much love sitting at your computer, you will stop loving it. You have got to be prepared to handle this.

I do feel it should be based on a passion you have although while fighting for this, it may not feel like your passion… it may not feel fun; it may be painstakingly grueling. You must dig deep and fight for it.

I have said it before and I will do so again… Anyone can do this, but most don’t want to. Are you ready for it? You prepared to fight? You ready to get paid… there is no rest until you get that cash rolling in.

Get Cocky and let’s get that money rollin’ in.