Posts Tagged ‘Business Planning’

Today is an important day…

This is, without question, the most difficult post I have done thus far… A year ago, today, my life was changed and will never be the same…  I lost my Mom. I can’t begin to express what she meant to me. She truly was one of the most amazing people I have ever known in all my life.

She was the one who taught me to be the man I am today. She taught me to be ambitious. She taught me to be strong. She taught me that fear was okay, but not to be scared or controlled by fear. You must be strong and decisive.

I remember growing up hearing the stories of her and Dad’s business ventures. I always knew that I would own my own business one day. Over the years the type of business changed so many times…but ultimately, I was going to be like my Dad… my Dad wasn’t around when I was growing up. He was when I was little, but then him and Mom divorced, and we lost touch for much of my life… When I was a teenager, I looked to him like a hero… it wasn’t till later that I grew and realized that I was seeing him through my Mom’s eyes. He wasn’t my hero; he was an amazing man. He was a wonderful man. He was my Dad. He will always be my Dad, and I love him dearly… I hold the moments and memories that we shared so close in my heart. But the truth is, as amazing as he was and still is, my hero, he is not. My hero is my Mom. She has been for nearly all my life, even when I was too clueless to realize it.

My Mom taught me about being an entrepreneur, and she also taught me about the importance of writing and expressing myself artistically. She told me stories my whole life that caused me to look up to my Dad and want to be like him…

All along, I wanted to be like her. I wanted to be the type of man that she would see as worthy and good enough. I wanted to make her proud. I wanted my Dad to one day come back in my life and see the man I had become. I wanted her to know that as incredible as she thought he was, I could be great too. I could do the amazing things they did.

My drive and ambition have always been there… It was always something that was in me. Many things over the years have clouded my judgement as life tends to do, but that drive has always been there, and it was because of her. It was because of what she taught me and how she taught me to be.

I couldn’t be more grateful for the stories she shared about Dad and the picture she painted of him being a Texas Hero and an entrepreneur with ambition to spare…. But ultimately, when telling these stories, she never expressed that they started these businesses because of success, fame, or fortune… she always said they were just having fun. That was something I never forgot. They had fun. They loved working with one another and in so many different arenas also. At one point, my Mom… 5’2” 120 lbs… and my Dad owned a company laying brick… She was always so proud to tell me… “Me and your Dad used to lay brick.” I was so proud every time I heard it.

Mom, I’m doing it! I am running my own successful business and I am reaching others and helping them start and run their business. I am also reaching more people through my writing which you always encouraged. I wish you were here to see what I have accomplished. You were always so proud of me and loved when I started my first business years ago and always encouraged and helped as much as you could along the way… I am now helping others as you always helped me. I love you, Mom. I am so proud to share your stories and the things you have taught… Me and Jason shared stories with each other today about growing up… we talked of some of our friends and the experiences we had. I remember friends like David and Andre called you ‘Mom’. If only more people could have been so lucky and so blessed to have a mom like you. I am thankful everyday… I am learning that you never stopped teaching me… even to this day… just by talking to Jason, I realized things that I was still learning from you. I miss you more than you know and will continue to honor you, Kimberly, our kiddos, and the Bayless Family traditions as I grow and continue to develop my business. I don’t think I ever properly thanked you either… but I don’t think we can ever thank the people who touch our lives and effect so strongly.

Today, I ask of all of you, please take a moment to show a little love and appreciation to those who support you in your efforts and business… those who are always there for you. Whether it be your Mom, Dad, brother, wife, husband, or true friend…  whoever is in your life who is there for you in that special way and continues to encourage you and help you grow to be a better person, give them your love and appreciation… You wouldn’t be you without them.

Confession time…. Sorry to disappoint, but it isn’t as juicy as the title may have led on… I looked in my fridge the other day… I had been hard at work for hours. I had been poundin’ away at the keys for longer than I even know. I had gotten up to wrangle my boys a few times, but I was in the zone. I was feeling hungry and a bit thirsty… when I opened the fridge and noticed there was nothing to drink in the fridge besides my boys’ juices and some milk and on the top shelf, Rockstars and Coke… I had actually gotten so consumed in my work and keeping up with my boys that day that I didn’t realize until it was about an hour till their dinner time and all I had put in myself was Rockstars and Coke… I had a day where I was in a zone… I was literally juggling tending to my boys all day… which if you have ever met them, I assure you, there’s no way your kids could keep up with the energy level of my boys. Our two wonderful boys are so amazing… but they are fast. I mean really fast… anyways. I had managed to keep up with them, made them breakfast, lunch, tended to little bumps and bangs as they happen, and even managed to get them to clean up their toys after plating… all of this while I poundin’ away at my laptop all day. I just kept my laptop open and kept on runnin’. I was hustlin’ and in the zone… I managed to feed them but never feed myself… I know we have all been there, but it isn’t good for us.

A lot of my tips and advice is directed to you as I am hoping to help and encourage you with the knowledge I have gained from my years of experience running my own businesses and helping others with theirs… but this one I am directing at us as it is something I take seriously only sometimes and others…. Well…

We have got to take care of ourselves. It is so important that we are mindful of what we are eating… or even more importantly we need to be sure we aren’t so consumed with work that we don’t eat. You must take those moments to care for yourself and make sure that all the fight and drive you are putting into your business… that you’ll be around and healthy to reap the benefits of all your victories.

That’s it…short and sweet… Just keep some perspective. At the end of the day, you’re adults for crying out loud… you got this.

Till next time, homies… Peace & Hair Grease

This is so frequently misrepresented which makes it harder for those who don’t really value their time properly wrap their head around the concept. I have literally had a friend try to argue that time was time and money was money. As this dude had been a homeboy of mine for many years, I went ahead and quickly let it go and moved on as he had no desire to not work for the man anyways. He was constantly paranoid that he would lose his secure job working for the man at the post office.

Ok… so, the idea is that of course time isn’t literally money… you cannot trade time as currency… or do you do that already? Come on, most of us have done this regularly at some point in our lives and some of you still are and are hoping to grow past that… It is called a job… You are trading your time for a paycheck. That is what money is… in an essence… it is stacks of Ben Franklins that theoretically at one point were a physical representation of some currency that was held at the US Mint… now there are people who debate the validity of that idea for a plethora of reasons… but this is not the forum for that…

When an entrepreneur, business mogul, or growing business owner says the phrase “time is money,” they are referencing a value that they place on their time. The importance of this is when you are deciding how best to manage your time. When you in the early stages and growing your business, you are doing everything on your own; it all falls on you. As you grow and get revenue coming in, and the business begins to thrive, there are much more things you must consider.

You have got to ensure that you are utilizing yourself at your optimum potential. I have watched several people I have known who ran their own businesses miss the mark on this one. They see things as they are successful and making money, they must obviously be doing it right… right?… Not necessarily… There could be more you are missing. I knew a very successful business owner years ago… I helped him many times with his business. He had a reselling business, and he was quite the hustler. He truly was great. He would find things al over town and in neighboring cities for practically nothing… I never knew how he did it… none of us did. The thing was that he lacked organization… or not that he lacked it, he just said it wasn’t important. He could organize when he wanted to… I had seen him do so many times… He just said it wasn’t important. It extremely slowed down his process to be so out of sorts all the time. He was no doubt successful but had aspirations of bigger things… It was ultimately his lack of focus that held him back.

The key again is to know your worth. I had a partner whom I did business with for a good while long ago that would always preach about how he just wasn’t willing to waste time on doing things that were beneath his pay grade. He was extremely successful as well but didn’t really much desires to run his own business because of such things. He had tried to start multiple businesses and when it came to the leg work that is needed to get it going, he just wasn’t making enough money… He was taking this principle to far as it was making him short-sighted. He wasn’t seeing the value in putting in the work to get the business going. He made too much money in commission making sales as he was a huge closer that he just couldn’t give in to the basics.

The idea truly is knowing what you value yourself at… but not losing sight of getting the business going in the first place. Now that you have your thriving business, don’t hesitate to get help, outsource, hire someone.

Why do something that earns you $15 and hour when you know you could easily earn $100 if you were doing something else. That is about as real as gets. If you can earn $100 an hour or even more… which you on your way… then there is no need to do the time-consuming work that earns you $15 an hour.

Time is money… Earn more…

Just spittin’ truth.
Okay, let’s get into it… You will try and you will fail… and that is okay. You know what… it is more than okay. It is expected. It isn’t expected because of you… this is not a reflection of your abilities, skills, or enormous brain capacity… this is just business. Welcome to being an entrepreneur

If you are not prepared to fail, get ready for it… or start filling out applications… there are plenty of people hiring all over the country.

That sounds harsh, and I’m not sorry because it is what you need to hear. This is why so many aren’t working for themselves; either they have already tried and failed, or they are scared of failure. There is no room for fear… You must overcome that. Know it and accept it… and be prepared for the potential failure and you will be fine… you will learn from said failure and look towards your next victory.

You should not go into any venture expecting failure… If you expect failure in a venture or opportunity, then you should walk away… what would you be doing it for if you expected failure. Now, if that isn’t convoluted enough for you, the idea is that you need to expect and prepare for failure in your overall business experience but not in a specific moment. In each moment, you better go all in with the utmost confidence otherwise, you’re in it for the wrong reason… but no matter how much confidence you have in your many business ventures… and I say many because you are an entrepreneur, and there will be so many opportunities that cross your path… well many of those will appear to be opportunities, but as you will learn later, they were merely illusions. But no matter how much confidence you have in said ventures, some will not make the grade… some were not well thought out from the jump while others are just going to surprise you.

Look, you never know what’s coming at you. You prep, you hustle, you build and construct, and when something inevitably cracks or crumbles, be ready… pick up those pieces, evaluate what cracked, assess the possible solutions to rebuild or determine that this opportunity wasn’t what you thought it could be and time to throw yourself into the next venture.

You are growing and so is the world around you… your business which is set in this ever-changing world is ran by you, it’s ever-changing and growing leader. Things change and what was a great idea last year may not be a great idea now… and maybe it was never a great idea, but only appeared to be based on the biased perspective you had when you were evaluating it before… Do not hold this against yourself. Sometimes you can see these things and other times you won’t. As you grow and learn, you will get inherently better at determining whether something has the longevity it needs to test time… but sometimes, even the most experienced minds don’t see it… but by that point, you are in a growing business and you have diversified in numerous ways to which one business cracking isn’t the end of the world… you just learn from it and move forward.

Always moving forward… Get Cocky… I know I am.

I strongly encourage diversification…if you know me, you know this… with that being said, you have to earn it first.

By diversification, the idea is to get multiple forms of business going and get the cash flowing in. This is awesome…like I said, I encourage this… but I also said… Earn it.

You’ve got to earn the right to spread that dough out… You’ve got to bring in that cheddar you want to throw around. It’s just that simple.

Okay… maybe it’s not that simple… the idea is that you need more than steady cash flow. You need substantial reliable steady cash flow with longevity. The money needs to be coming in and it needs to be significant. The idea is that you must have enough money coming to pay the bills and then some.

You need to get paid! This refers to you… your person… So many get their business going and put everything back into the business to keep it afloat and then try to make ends meet elsewhere… this is not the plan. Make sure you are getting paid. You must survive or how will your business survive without you… Next, you have a business that needs you attention and needs an influx of revenue to keep it running… no matter what kind of business it is that you are running, it needs money.
Okay… so, take care of yourself, your business, and then you need a significant additional revenue coming in that is flex cash… money you can afford to throw around a bit. I say that very loosely because no money is money that can be thrown around if you have any intentions of being wealthy. We will get into that another day… You want to be rich, think rich. For today, we will focus on keeping your eye on the prize.

You need to generate a substantial bank roll so you can keep your business growing bigger and bigger… give it a little time and when you’ve got it to develop into a sustainable business as well as the cash cow you desire it to be, we’ll talk about diversification. For now, focus on what you’ve got and give your all to it!

Get Cocky and Get There.

You ready for this? It’s time for a little tough love… Let’s get real.

It doesn’t matter if this is the first business you are getting off the ground or if you have multiple already out there earning for you… Key is to always know what you are getting into before deciding to partner with someone. There are many questions that need to be addressed in order to really asses whether this is an investment that you should be getting involved in.

There are the obvious ones… What’s the idea? … What are we selling/doing?

One of the most important questions is… Who am I am getting into business with? If your answer to this is, “my homeboy”… “my sister”… “my best friend”… None of those answers are the correct ones. The questions is not what is this persons’ relationship to you… It is who are they?
What is their background?
What is their experience?
What is their knowledge?
What is their drive and motivation?
Most importantly…what is their investment? Are they giving time, efforts, knowledge, money…what are they bringing to the table… That is the key here.

When someone is bringing invaluable knowledge to the table, then lesser monetary investment is acceptable. Substantial
contribution must be made by all parties.

You must know your partner is your partner and not a scrub. Trust me there are plenty of scrubs out there who are going to jump at the chance to partner with someone who is going to front all the money and do all the work. Friends and family can quickly get you pulled into something. They are someone you trust and care for… they will get to talking one day with all good intentions. Before you know it y’all have discussed this elaborate idea and all sounds good but there is no foundation… Your partner lacks the drive and ambition that you have. You will quickly find yourself in over your head and sinking when your partner isn’t giving into this new business venture the way that you are. No matter how good the idea or potential of said venture is, it isn’t worth it if you are in alone. They have got to be in it with you.

If someone is going to come at you with an idea, they better come correct… they better come with cash in hand and be ready to put in the time and work.

I caution you against working with friends or family… It is just a caution as things need to be kept professional and many times people who are close to you can easily cross lines, even accidentally… Things can get blurry and that isn’t what you want. You need to feel comfortable and confident being able to keep things professional and calling them out when your partner isn’t putting it all in and pulling their weight.

There is a lot of ideas here that are all valid and significant for different reasons and all come together under the same principle of being cautious who you get into business with. Follow and keep up with my other posts and we will touch on some of these other concepts a little deeper. For now, they key is to not partner with an idea… don’t get into something deep with someone just because the idea seems good or plausible or because of the source of the idea… you need an investment… you need a partner to bring the cheddar and lay down some of the leg work ahead of time to give you confidence in their ability and willingness to out in the work.

You have a new concept… you need a partner… you ready to Get Cocky… expect them to Get Cocky with you otherwise… go it alone. You’ll be better off.

In light of the recent controversy surrounding last night’s Grammy’s, I find this to be a perfect topic. There has been drama surrounding the Grammy’s for as long as I can remember. A good majority of the time, it is something silly… at least that is my opinion… considering that people will argue these things endlessly at nauseum, I suppose it isn’t silly to them… All of this is perpetuated by social media… I digress…

In my opinion one of the most relevant moments in Grammy history was in 1989 when Will Smith and DJ Jazzy Jeff were nominated and ultimately won Best Rap Performance for “Parents Just Don’t Understand”. They chose to stay home and not attend, boycotting the event because the hip hop portion of the award show would not be aired on tv. When questioned, with Jeff backing him up, Will simply said that they intended to sit at home so one day, others wouldn’t have to. They took a stand because they felt in unfair that their genre of music wasn’t being respected. This was a key moment when Jazz and Will took a stand and said they were not only proud of who they were but were willing to walk away from accolades in which they felt they were not being given proper respect.

I would like to enlighten you to the fact that there isn’t much new to launch… Everything has been done… maybe I’m wrong, but when was the last time you saw something new? It is just new versions and dressed up a new way or presented in a new manner…

This is both a disadvantage and an advantage… What can you offer that isn’t already out there? What can you do that no one else can? Well, the answer is simple… Give them you… Just you. Whatever business it is you are marketing or what skill you are promoting… Give yourself in it. Give it your twist. Everything I do, believe me… It has all been done. There are plenty of people who can sell products, plenty who advertise or market ideas, plenty who coach people in their lives as well as business…. Everything I do, people have done before me… But what I do, is I give them me, Corey B. There ain’t no other good ol fashion, God Lovin’, hip hop thumpin’ Irish Texan that does things quite the way I do… that speaks in quite the manner I do. I have a special way that I speak…I have a way I talk… I have a background in psychology as well as statistics and experimental design which gives me a special perspective that many business minded people do not have. I’m Corey B. I’m loud and proud, I ‘Get Cocky’ on the regular…. Matter of fact I’m pretty cocky presently… Are you feelin’ it?

There are so many ideas out there and it is easy to sit back and think, “Oh I could do that” or “they should be doing that better”…. There is only one of you… The particular combination of your skill set along with your personality, your background, the who and what that makes you, you. Embrace who you are and give all of you in what you are doing and that is how you make your mark and set yourself apart from the others. If you are on the few who can do something completely new, that is freakin’ awesome… but if you can just give yourself permission to be you and make your mark, you are light years ahead of the masses and there you have it… you have a legacy… and that is how you build your business and build your brand.

I hope you have gotten a little more insight in to who Corey B actually is… if you are still not clear, stay tuned my friends… and Get Cocky